大象传媒

Artist Fiona Rae demonstrates how she uses ICT to create a piece of public art for a 大象传媒 building in London's West End. The 20 x 14m work is printed on to vinyl and put on scaffolding. We see how she made several designs before deciding on her final piece. She uses text, images and ICT to create her designs. We see her realising her initial ideas were overcrowded and needing to use bold shapes and colours to create something punchy and very graphic to make more of an impact on the street.