大象传媒

This second Brussels sprout clip begins with advertising in the 1960s, showing Sproutman offering a direct reward to those households who have the vegetables in their cupboards in a mock advertisement from that decade. It then moves on to show how advertising began to change, becoming more of a mini soap opera as opposed to short, direct promotions about a product alone. Experts talk about how companies began using famous people to sponsor certain products and how advertisers believed they could persuade the audience to buy it because they like the person. Students also learn that companies cannot make false claims about their product but can suggest how it could make you look different, feel different or be seen differently.