大象传媒

Poet Simon Armitage explores the art of persuasion in powerful speeches. Well-honed rhetorical devices should appeal not just to the listener's head but also the heart and "guts". Great speeches have the power to rally a nation, fight for justice and even change the course of history. Brief extracts from Olivier's 'Henry V', Martin Luther King's "I have a dream" and rousing addresses from a Suffragette and Boris Johnson reinforce these claims.

Simon stresses the importance of structuring your argument clearly. He's given expert advice on how to build up to the 'Big Idea' using finer details and concrete action like steps on a ladder. The expert distinguishes between merely presenting ideas and motivating an audience to act. Comic clips from silent movies support advice on structuring your argument to persuade. Using extracts from Churchill's wartime speeches, Simon stresses the importance of emotive words, powerful imagery and good delivery.