大象传媒

Poet Simon Armitage explores key features of persuasive speeches using some of the greatest examples from the last hundred years. Short extracts from influential figures such as Martin Luther King, Ghandi and Nelson Mandela reinforce how powerful speeches can inspire change in public consciousness, culture and even laws. Advice on how to persuade is linked to Aristotle's 2,000 year-old principles of logos, ethos and pathos.

These key terms are explained to Simon by an expert and illustrated using brief clips from other memorable speeches by Ed Milliband, Tony Blair and FDR. Colonel Tim Collins' celebrated 2003 "Eve of War" address to his troops in Iraq demonstrates how logic, trust and emotion combine to make such a powerful speech. Short extracts from Kenneth Branagh's dramatisation of the address are included. Colonel Collins briefly explains the intentions behind his words. Simon sums up how Aristotle's principles are employed in this inspirational speech.