大象传媒

About 300 people took a dip off the coast at Cromer on Boxing Day to raise more than 拢2,000 for charity.

Organised by the North Norfolk Beach Runners the event was raising funds for Mesothelioma UK in memory of Alec Fraser, a member of the running group, who passed away with the cancer in Christmas 2014.

The annual event in Cromer has taken place in the seaside town since 1985 when it was originally organised as "a bit of a dare" and is now a much anticipated tradition in the seaside town.