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Public Service Broadcasting at the Crossroads
How will public service broadcasters worldwide adapt to changes like on-demand services?
How will public service broadcasters worldwide adapt to changes like on-demand services? The 大象传媒 is still shaped by its earliest aims to "educate, inform and entertain" and it is funded by a licence fee to keep it free of commercials. Is this still the best model? Other public service broadcasters around the world are funded by advertisements and sponsorship. What do listeners and viewers want? What difference will on-demand services make?
大象传媒 World Service Archive
This programme was restored as part of the World Service archive project
