大象传媒 World Service - Global Business, Selling Shakespeare, Selling Shakespeare - The Bard鈥檚 business legacy - Merchandising makes money for the theatre

Global Business Selling Shakespeare Selling Shakespeare - The Bard鈥檚 business legacy

As part of the celebrations of the 400th anniversary of William Shakespeare鈥檚 death, In Business explores the Bard鈥檚 legacy on the business world.

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The German Globe relies on money from tickets, merchandising and other funding sources

Global Business—Selling Shakespeare

How Shakespeare remains one of the most successful and flexible cultural brands

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