大象传媒

'Authentic', 'home made', 'pure', 'fresh', 'natural'. In the battle to win over customers, how important are words to the food industry?

David Jago, Director of Global Insight and Innovation at market intelligence company Mintel, tells the 大象传媒's Manuela Saragosa why some words are more popular than others when it comes to labelling food as 'natural'.

Photo: A wheat field, Credit: Mycola/Thinkstock