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Back in 1982, Steven Spielberg was not yet a household name. When the confectionery brand M&M’s was approached to appear in his film ‘E.T the Extra-Terrestrial’ – the company was not sure they wanted to be associated with an alien. Stacy Jones is CEO of 'Hollywood Branded' in Los Angeles - an agency which acts as the middleman between food companies and all the people involved in making films. She tells Emily Thomas how another confectionery brand - Reese’s Pieces - stepped into that role in what has since become one of the most famous and lucrative food product placements of all time.

(Photo: Wax figure of E.T at Madame Tussauds, Credit: Getty Images)