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'Eat more kale'

A small-town T-shirt designer claims he is behind kale's super-stardom in the food world. Bo Muller-Moore tells Emily Thomas how an innocuous meeting with a farmer led to a major trademark battle with a fast food giant and global fame for him, his business, and the leafy green vegetable.

(Image: Hands holding kale. Credit: Getty Images)

3 minutes

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The Food ChainWhen foods get famous

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