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BF Skinner
BF Skinner is the behavioural psychologist who, in the 1970s – as the age of individualism rises up – predicts that the whole idea of individual freedom will just be a passing moment in history.
Soon, he says, science will find a way of gathering enough data on all human beings so those in charge can predict their behaviour – and alter it with rewards. At that point, what people feel inside them will become irrelevant: only their observed behaviour matters. And he uses pigeons to show how this could be done.
