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Politics and women's magazines |
16 March 2010 |
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How powerful are the glossies in garnering women鈥檚 votes?
As the election draws closer, the political parties are targeting female voters more methodically than ever, from interviews on daytime TV听to internet forums for mothers. And now they are turning to glossy magazines.听The upcoming edition of Red Magazine features interviews with all three party leaders. So how powerful are the women鈥檚 magazines in influencing women voters and have the parties got the right strategy in terms of trying to win the women鈥檚 vote?听Jane is joined by Sam Baker, Editor听 in Chief of Red Magazine, Siobhan Kenny, who was responsible for setting up the Government鈥檚 non-news听 media strategy in 1997 and Amanda Platell, journalist and former Press Secretary for William Hague. |
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What will sway your vote?
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