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Top Tips for Designing Voice Applications

Top tips from UK voice producers

Published: 3 May 2019

Abstract

The ´óÏó´«Ã½ has had great success with smart speaker applications in radio, news and children’s content. In 2018 the ´óÏó´«Ã½ delivered close to 20 million news briefings across ,  and  voice assistants.

In ´óÏó´«Ã½ R&D, we’ve spent the last few years exploring rich media voice experiences. We’ve published interactive stories The Inspection Chamber and The Unfortunatesdesign guidelines and user experience studies. We’ve discovered that creating high-quality voice applications and interactive media for smart speakers contains a tough set of challenges, which require new kinds of teams and sets of skills.

We’ve also seen a new type of role appear - the conversation designer – which contains elements of a product manager, audio producer, writer and user experience designer. A conversation designer needs to be able to design and script a voice app, but also to manage and deliver the product. It’s a demanding job!

In the face of all these knotty problems, we wanted to bring a panel of experts together to outline some of their fundamental challenges in designing for voice and share their top tips for success. So in February 2019, we invited a number of British voice producers to a workshop to discuss the challenges of creating voice applications for existing smart speaker platforms.

Google mini phone on a desk

We’ve written a detailed report (downloadable above) from this workshop which is full of best practice tips on how to design rich-media content for conversational assistants. If you are creating a voice skill or application which goes beyond basic one-shot commands, we hope that the report can help you.

This publication is part of the Internet Research and Future Services section

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Authors

  • Henry Cooke

    Henry Cooke

    Senior Producer & Creative Technologist

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