大象传媒

Series 1

Diamonds and the Peacock's Tail

The ad slogan that changed our culture, and the psychology that still powers it.

• 14 mins

Series 1

From Ads to Art

Can marketing move beyond mere copy and be considered genuine art?

• 14 mins

Series 1

Selling a Philosophy

How three words transformed a mundane sports good into an entire philosophy.

• 14 mins

Series 1

From Big Posters to Big Data

From 'Mad Men' to 'Math Men'. What does Big Data mean for the future of marketing?

• 15 mins

Series 1

Aids: Transforming Ignorance

How the 1987 AIDS campaign 'Don't Die of Ignorance' transformed social attitudes.

• 14 mins

Series 1

Food Tubs, Facebook and Fetishes

How brands harness the power of social proofing.

• 14 mins

Series 1

The Power of Shame

Exploring the psychology underlying the greatest marketing campaigns in history.

• 14 mins