大象传媒

The Tobacco Playbook: 1. Big Oil鈥檚 Big Crisis

From climate change to smoking and cancer, this is the story of how to manufacture doubt.

• 13 mins

The Tobacco Playbook: 2. 鈥楧oubt is our product'

In 1953 PR and tobacco execs draw up a plan to fight claims that smoking causes cancer.

• 14 mins

The Tobacco Playbook: 3. The White Coats

The tobacco industry鈥檚 white coats are ready, the battle of science vs science begins.

• 14 mins

The Tobacco Playbook: 4. Tobacco in the Dock

As the evidence against tobacco mounts, the court suits mount up. Tobacco keeps winning.

• 14 mins

The Tobacco Playbook: 5. Big Oil's Big Group

As the world鈥檚 scientists agree on man-made climate change, oil companies form a coalition

• 14 mins

The Tobacco Playbook: 6. From Fact to Theory

鈥楿nless climate change becomes a non-issue鈥�there may be no moment we can declare victory鈥�

• 14 mins

The Tobacco Playbook: 7. The Opponent

In the battle for public opinion, the scientists were no match for a well-oiled PR machine

• 14 mins

The Tobacco Playbook: 8. Jerry gets 鈥榙uped鈥�

A climate change sceptic realises he鈥檚 been getting it wrong

• 14 mins

The Tobacco Playbook: 9. Deep Pockets, Useful Allies

Oil money is pumped to scientists and think tanks in the bid to make it a culture war.

• 14 mins

The Tobacco Playbook: 10. Leaving the Tribe

Our story ends at the very top, with a fax to the White House.

• 14 mins