The battle to be the world's biggest sports brand. Read more
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Welcome to Sneakernomics
The battle to be the world's biggest sports brand.
1. The Town of Bent Necks
The sibling rivalry that spawned two of the world's biggest sports brands.
2. Dassler vs. Dassler
How two shoe-making brothers played a part in altering German history.
3. The Committee of Sleep
How an Oregon track coach ignited the running boom in America.
4. A Fistful of Shoes
How the shoe wars and the Dassler family rivalry reached their peak in Mexico 1968.
5. The Birth of Cool
How celebrity began to change the face of sport, and how boards went from surf to street.
6. Kingmaker
How money began to pour into sport and how the brands were right there when it happened.
7. The Cri de Coeur
How trainers leapt from sport to street in the UK and, in Oregon, the end of an era.
8. Nobody Remembers Number Two
How the Battle of the Brands reaches new heights in the 1980s.
9. Footnotes
Our story goes full circle as two shoe-making brothers light the path for the future.
