大象传媒

Can you sum up the Autumnwatch Scrubbables in a sentence?

This version of Scrubbables allows people to capture a clip from their TV during the live broadcast of Autumnwatch, annotate, 'scrub' it and share.

What is the aim of this project?

We are trying to discover if our audience want to make Scrubs from 大象传媒 TV programmes and then share them via social media.

This is the first time that viewers can personalise and share 大象传媒 TV content. It’s going to be really interesting to see how people use it.

How does this project differ from what you usually work on?

Many of the prototypes I produce are conceptual aimed at influencing commissioning thinking. Going straight in front of a ‘real’ audience that invites them to play with 大象传媒 content to test the format on is new (and rather daunting).

How did this idea come about?

It seemed a cool idea to be able to control the playback of a video by using your finger - and to personalise by annotating. This is a totally new piece of tech, which builds on our development of the iWonder Scrubs and 大象传媒 Taster iScrubbables and allows people to actually scrub from their TV. 

It was built through a commission to Modern English and they worked in partnership with Metabroadcast who built the programme seeking back end.

What happens next?

We don’t always have the rights to share 大象传媒 content on social media, this pilot will help us develop that position and explore new ways of sharing our programmes.