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The Inside Story
We spoke to Andy Poulton, Project Manager for 大象传媒 Connected Studio, about the pilot.
What is 大象传媒 Minute CatchUP?
It’s a web-widget that embeds into existing websites and webpages and offers users the latest Global news in just 60 seconds.
大象传媒 Minute CatchUP enables users to stay in the know through a quick hit consumption of energetic audio. The audio content is from the ‘大象传媒 Minute’ team who work around the clock to deliver these news bites.
How did you make it?
The whole thing got started at a event held in South Africa in collaboration with the 大象传媒 World Service. 大象传媒 Minute CatchUp was built by a team that attended from , a tech hub based in Cape Town. While the 大象传媒 was already producing the audio news, the web player itself is a new means of delivering the content through any site via simple HTML5 code. It could of course be re-purposed to feature other 大象传媒 audio content.
Why did you make it?
The main reason for the collaboration with 大象传媒 World Service was to help innovate in reaching new global audiences. The 大象传媒 World Service is looking at means to retain its core audience in Africa, while at the same time, also trying to attract a younger demographic in the digital age. While this idea was a simple proposition, it provides a channel for quick consumption of the latest news on your mobile and directly from other existing youth oriented websites.
