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The Inside Story
We had a quick chat with Nina Clement, who is a Producer on the BodyPositive campaign
What is BodyPositive?
It’s a new digital campaign that’s been launched by 大象传媒 Sport. It features bespoke health, fitness and wellbeing content with the aim to inspire, empower a new and motivated online community that are in pursuit of feeling body positive.
How will it work?
Working alongside 大象传媒 Get Inspired, the BodyPositive website will be curated by 大象传媒 Sport and updated weekly with fresh content from inside and outside of the 大象传媒. It will also have accounts with Facebook, Twitter, Instagram and Pinterest that will be updated daily with all that is relevant in health, fitness and wellbeing from across the web.
What’s the overall aim of the campaign?
We want to get people feeling good about themselves and comfortable in their own skin. The aim is to build an online community who feel motivated to interact, share and engage with topical fitness and well-being content. We don’t want it to just be us doing the talking – we want to hear from anyone out there so we can work together to inspire and empower each other to feel as happy, healthy and confident as we can.