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The Inside Story
The producers of the project tell us about the creative vision and the technology used to make it happen
Can you sum up the project?
Six Renaissance paintings from the National Gallery have been chosen by its curators. These experts have highlighted intriguing details within the masterpieces, shining fresh light on the artistic methods and the times in which they were created. These are a window on the world, as seen through the eyes of Renaissance masters.
The story is one of a series of interactive timelines created as part of the Civilisations Festival, which is a ground-breaking collaboration between the 大象传媒 and museums, galleries, libraries and archives across the UK.
Why have we created these stories for you?
Our team is called Rewind and we make new things from the 大象传媒’s vast archive and experiment with new tools and formats. We recently got the opportunity to work with museums and galleries as part of the Civilisations Festival, and they've helped us make use of our new storytelling tool – Canvas. Curators selected objects from their collections and we paired those to our archive content to make interactive timelines. The best bit is that these museums and galleries got to create the stories that they wanted to tell!
Why does your feedback matter?
Each story has a different style. Some sections are purely text, some have videos; there are looping videos in the background; and there are gallery sections where images and text expand.
We want to know what you feel works and what doesn’t. Does each technique add to the experience or are they too distracting? Are the stories too long or do they leave you wanting more?
Essentially we want to know if you enjoyed the experience. We think this storytelling tool has potential, and the feedback that you provide could shape how we use it next.
What next?
More stories and more ways to tell them. We’ve been showing this to teams across the 大象传媒, and we hope that these stories might spark some fresh ideas.
The Civilisations Festival has introduced us to cultural institutions from across the UK. By working with them on these stories we’re forming brilliant relationships that we hope will lead to future projects.
