大象传媒

Can you sum up the Tellybox “Random TV” app?

Swipe down, or click the button, and it spins through a range of random programmes, stopping at a random position. You can nudge up or down if you see something more interesting go by.

Tellybox involves lots of prototypes, why did you develop this one?

Our research found that the process of choosing what to watch is often fraught and never fun - particularly in couples and families, but also when you’re on your alone. Random TV is fun way of making suggestions. You can let the machine choose for you!

Can you tell us more about the Tellybox project?

It began by us asking a sample of people why they watched TV. Often their response was not about a particular TV programme itself. Instead it was about wanting to hang out with their friends and family, or just to relax. What stood out for us was that TV applications actually make it difficult to have a relaxing, happy time, especially with others, because they make choosing really difficult!

When we asked people why they watched TV, people told us it wasn’t about the content itself. It was about hanging out with friends and family or just to relax.

Choosing between many TV programme options is hard. Choosing when you are also taking into account what others want as well is even harder. If you get thrown loads of difficult-to-compare options all at once, then it makes it more difficult still.

So with the Randon TV app, we wanted to see if we could make it easier and more fun to choose TV, whether you are alone or with others. You may even discover programmes you might not have found otherwise.

So try it, rate it and let us know what you think!