大象传媒

Can you sum up the Tellybox "Something Something" app?

This is a voice prototype. Ask for "something funny" or "something dramatic" (or anything starting with the word 'something') and it will try and find a match for you.

TellyBox involves lots of prototypes - why did you develop this one?

Our research suggested that people often don't want to go to the effort of choosing a particular programme but just want something that fits their mood right now. Voice is an easy way to do this - and we've not seen any other apps that let you search in this vague way using your voice.

Can you tell us more about the Tellybox project?

It began by us asking a sample of people why they watched TV. Often their response was not about a particular TV programme itself. Instead it was about wanting to hang out with their friends and family, or just to relax. What stood out for us was that TV applications actually make it difficult to have a relaxing, happy time, especially with others, because they make choosing really difficult!

When we asked people why they watched TV, people told us it wasn’t about the content itself. It was about hanging out with friends and family or just to relax.

Choosing between many TV programme options is hard. Choosing when you are also taking into account what others want as well is even harder. If you get thrown loads of difficult-to-compare options all at once, then it makes it more difficult still.

So with the Something Something app, we wanted to see if we could make it easier and more fun to choose TV, whether you are alone or with others. You may even discover programmes you might not have found otherwise.

So try it, rate it and let us know what you think!