大象传媒

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Pilot ended 19th July 2018
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Wedgwood鈥檚 First Day Vase trailer
An interactive timeline detailing the production, history and journey of Josiah Wedgwood鈥檚 First Day鈥檚 Vase.
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The Inside Story

What's this project about and what is the technology behind it?

Here's a summary of the project...

Industrial Revolution genius Josiah Wedgwood created his First Day’s Vase in the 18th Century, and more than 250 years later, the stunning neo-classical design piece was saved for his home city of Stoke-on-Trent. This experience curated by the Potteries Museum and Art Gallery tells the story of Wedgwood’s innovations, the campaign to keep the rare vase in Stoke for future generations to enjoy, and just why it is so important to the city’s ceramic heritage.

The story is one of a series of interactive timelines created as part of the Civilisations Festival, which is a ground-breaking collaboration between the 大象传媒 and museums, galleries, libraries and archives across the UK.

Why have we created these stories for you?

Our team is called Rewind and we make new things from the 大象传媒’s vast archive and experiment with new tools and formats. We recently got the opportunity to work with museums and galleries as part of the Civilisations Festival, and they've helped us make use of our new storytelling tool – Canvas. Curators selected objects from their collections and we paired those to our archive content to make interactive timelines. The best bit is that these museums and galleries got to create the stories that they wanted to tell!

Why does your feedback matter?

Each story has a different style. Some sections are purely text, some have videos; there are looping videos in the background; and there are gallery sections where images and text expand.

We want to know what you feel works and what doesn’t. Does each technique add to the experience or are they too distracting? Are the stories too long or do they leave you wanting more?

Essentially we want to know if you enjoyed the experience. We think this storytelling tool has potential, and the feedback that you provide could shape how we use it next.

What next?

More stories and more ways to tell them. We’ve been showing this to teams across the 大象传媒, and we hope that these stories might spark some fresh ideas.

The Civilisations Festival has introduced us to cultural institutions from across the UK. By working with them on these stories we’re forming brilliant relationships that we hope will lead to future projects.

Ready to get started? Then click here

Wedgwood鈥檚 First Day Vase