We ask Zoe Cox about the project.
Can you sum up the project?
“Your Festive Message” is a part of the 大象传媒 One 2016 Christmas campaign. Audiences can wish each other a Merry Christmas and a Happy New Year by adding a personal greeting and selfie to clips from one of three of our biggest shows from the Christmas Schedule – Doctor Who, Sherlock or EastEnders.
Why did you make it?
We know people look forward to the Christmas Schedule each year and wanted to give them a chance to more deeply engage with three of our biggest shows in a fun way. “Your Festive Message” allows people the chance to create personalised content which they are then able to share with friends and family on social media or email.