Page updated: April 2024
Version 1.1
1. What鈥檚 in this policy?
This is the privacy policy for when you're using the 大象传媒 outside the UK (view policy for when you're in the UK).
It鈥檚 written by the 大象传媒: 大象传媒 Studios (the 大象传媒鈥檚 main commercial arm) and the 大象传媒鈥檚 UK public service broadcasting (鈥楶SB鈥�) arm.
It tells you:
- what information we might collect about you
- how we might use that information
- when we might use your details to contact you
- what information of yours we might share with others
- your choices about the personal information you give us
2. What does this policy cover?
This policy covers 大象传媒.com, the international 大象传媒 website, and the international 大象传媒 News and 大象传媒 Sport apps.
These are commercial services run by . 大象传媒 Studios will generally be the controller of your information when you use the website and apps outside the UK.
Some features you might use are delivered by the PSB, for example, articles you read on 大象传媒 Sounds or 大象传媒 News. These features may include personalisation, or gather data to help the 大象传媒 PSB understand how the services are used globally, and how to improve them.
It鈥檚 up to you to decide how much detail you want to know. We have just-in-time explanations that appear when we ask you to input your personal information. As well as what鈥檚 in this Policy, a service might have a short privacy notice. In that privacy notice you can find key information on what we do with your personal information when you use that service. And if you鈥檙e after more detail have a look at these topics.
What鈥檚 not covered in this policy?
Our services sometimes link to other companies鈥� services, like articles published on other sites. Those companies have their own privacy and cookies policies, so remember that the information you give them will follow their rules and not ours.
Sometimes you can access our services from other places, like 大象传媒 News content on Facebook or Apple News. Make sure to check their privacy policy so you know how they will use your information.
3. How do you protect my personal information?
We鈥檙e strongly committed to keeping your information safe. And to do this we design our services with your safety in mind. We also have dedicated teams to look after your information security and privacy.
At the same time, no service can be completely secure 鈥� if you have any concerns that your 大象传媒 account or personal information has been put at risk, for example if someone could have found out your password, please get in touch straight away.
Where we store your information
The headquarters of the 大象传媒 are in the UK. Some companies that provide services to us run their services from outside the UK or the European Economic Area (EEA). We only let that happen if we are satisfied with their levels of security. Keep in mind that when you give us personal information it could be transferred to, stored or processed in a location outside the UK or EEA.
4. What types of personal information does the 大象传媒 collect about me?
We鈥檒l give details about why we need your personal information and how we鈥檒l use it before we collect it, unless it鈥檚 obvious.
a. Information that you give us
We might ask for your name and contact details, or your date of birth, depending on what you鈥檙e doing. Information you give us might include information in a comment or video clip (a 鈥�creation鈥�) you share with us, such as people鈥檚 names that appear in the creation.
When you register for a 大象传媒 account, or update your details or settings we ask for some personal information, like your email address, country, and age.
b. Device information
Devices are lots of things like:
- your computer
- your mobile or cell phone
- your tablet
We automatically collect some technical information from these devices and web browsers even when you鈥檙e not signed in to a 大象传媒 account. This might include:
- IP (internet protocol) address
- device ID
- app ID
- vendor ID
- advertising ID
c. Information on your activities outside the 大象传媒 when you talk about us
Like if you鈥檝e mentioned us in a Twitter post, we鈥檒l collect your Twitter handle.
d. Information on how you use our services
Like the articles you read.
5. How long will the 大象传媒 keep my personal information?
When you give us any personal information we鈥檒l let you know how long we鈥檒l hold it for. We always stick to these principles:
- we only hold your information for as long as we need it to do the activities we told you about or if we have a valid reason to keep it
- we think about what type of information it is, the amount collected, how sensitive it might be and any legal requirements
- we design our services so that we don鈥檛 hold your information any longer than we have to
- we may close your 大象传媒 account if you haven鈥檛 used it in the last year. We鈥檒l send you an email to tell you that we plan to do this before we delete anything, so please check to see if we鈥檝e sent you any emails about this
6. How can the 大象传媒 use my personal information?
We must have a valid reason to use your personal information. It鈥檚 called the 鈥渓awful basis for processing鈥�. Sometimes we might ask your permission to do things, like . Other times, when you鈥檇 reasonably expect us to use your personal information, we don鈥檛 ask your permission, but only when:
- the law says it鈥檚 fine to use it, and
- it fits with the rights you have
We use your information for these types of things:
a. to deliver our services and to provide you with information about them
b. to send you emails with news, offers and promotions
c. to deal with your requests, complaints and enquiries
d. to personalise your experience and our marketing communications
Your 大象传媒 account lets you personalise your 大象传媒 online experience. To do that, 鈥淎llow Personalisation鈥� is set to on when you create an account.
Information about how you use our online services is then connected with other information you give us to personalise your experience and our advertising.
If you don鈥檛 want us to do this, you can always turn personalisation off in your account settings.
e. to show you advertising on our services and to understand how effective it is
Some of this advertising might be personalised to you. We might use your 大象传媒 account information to do this. For example, we might show you adverts based on your age or the country you registered in.
If you don鈥檛 want us to use your account information in this way, you can turn personalisation off in your account settings.
f. to market our products and services to you on social media
g. to help us understand what kind of services you might use
And sometimes how you might share things with other people
h. to recommend things we think might interest you
i. to enable the 大象传媒 to research and innovate
You鈥檙e not a guinea-pig here, but knowing how you use our services could lead to the next big technology breakthrough.
j. to contact you about various things
When will the 大象传媒 use my information to contact me?
7. When will the 大象传媒 use my information to contact me?
We might use your information to contact you about different things, like:
- to update you on any changes to the 大象传媒鈥檚 policies, practices and Terms of Use
- to check with you about any service or activity you鈥檝e signed up for. For example, we might tell you if your 大象传媒 account hasn't been used in a long time.
- to contact you about a creation you sent us, like videos you might share with us
- to answer you when you鈥檝e contacted us, or to respond to a comment or complaint
- to invite you to take part in surveys about 大象传媒 services, which are always voluntary
- for marketing purposes
- to send you notifications on your device depending on
We鈥檒l only contact you when we need to or when you鈥檝e given us permission.
We鈥檒l never contact you to ask for your 大象传媒 account password.
8. Will I be contacted for marketing purposes?
We鈥檒l only send you if you鈥檝e agreed to this.
Keep in mind, even if you unsubscribe from marketing emails, we may still contact you with important updates and information about our services.
Will my personal information be used when the 大象传媒 advertises with other companies?
If you have a 大象传媒 account we might use information that we hold about you to show you personalised advertising for 大象传媒 services through other companies鈥� sites, like Facebook, Google, Snapchat or Twitter. This could be showing you a 大象传媒 sponsored message where we know you have a 大象传媒 account and have used 大象传媒 services.
If you don鈥檛 want to see our personalised advertising, you can set ad preferences in your social media companies鈥� settings. Also, you can turn off personalised promotional messages.
Will my personal information be used for advertising on 大象传媒 services?
On 大象传媒.com, you will see commercial advertising, content recommendations, and advertiser microsites (鈥渁ds鈥�).
Depending on your cookie and data settings, some of these ads may be personalised based on information we know or assume. This helps us to show you more relevant ads. It also means we can receive more revenue from our advertisers, allowing us to invest more in great content.
9. When does the 大象传媒 share my personal information with others?
We share your information with others in these ways:
a. When you make something public
Like which the public can see.
b. When we use other companies to power our services
In order for us to give you quality experiences and to understand how you鈥檙e using our services we often use other companies to process your personal information on our behalf.
For example, sending you emails about things we think might interest you, or analysing data on how people use our digital services so we can improve them.
We make sure that your personal information is looked after as if we were handling it directly. We carefully select these companies, only share with them what they need to do the work and we make sure they keep your information secure.
c. When advertising companies buy ad space and personalise their advertising
We work with a range of advertising and data companies to sell and deliver ads, and keep track of how they did. Some of these ads are personalised. Generally, these companies act as separate data controllers, or they might control your data on behalf of their advertiser client rather than us. We don鈥檛 share your account data with them.
d. When we share personal information with companies in the 大象传媒 family
大象传媒 Studios and the 大象传媒 PSB work together on features like 大象传媒 account, and understanding how 大象传媒 services are used globally. This means that some information is shared between us.
e. When we do collaborative research
The 大象传媒 PSB sometimes collaborates with research partners. Every now and then we share data with them. This might include information we鈥檝e collected about you. But we鈥檙e careful about what we share and what 大象传媒 research partners can do with it.
f. Sometimes by law we have to pass on your information to other organisations
We might also share your information if we have to by law, or when we need to protect you or other people from harm.
10. Can children use your services?
Outside the UK, you must be 16 or over to register for an account. This is because we don鈥檛 create content and services specifically for kids on 大象传媒.com.
If you鈥檙e the parent or guardian of someone under 16 and you find out they鈥檝e sent us information, please contact us at dataprotection@bbc.com. That way, we can delete the information from our records.
11. Can I delete my information?
This depends on what information you鈥檙e talking about.
a. If you鈥檙e talking about your 大象传媒 account
You can . Your account information will be deleted immediately. Keep in mind:
- we keep a record of how you鈥檝e used our services, but this information can鈥檛 be linked back to you
- we also keep anything you鈥檝e uploaded or commented on
b. What about other information I鈥檝e shared with you?
We might have collected other personal information that you might that has nothing to do with your 大象传媒 account.
12. What are my rights?
Remember, you鈥檙e in control of your personal information.
- not let robots make big decisions about you
- to ask us to correct information that鈥檚 wrong, to delete it or to request that we only use it for certain purposes
- to change your mind, and ask us to stop using your information. For example, or
- opt out from personalised advertising cookies and other tracking
Signed in users can also opt out of the use of registration data for advertising purposes by in their account settings.
Bear in mind, sometimes we might not be able to help. Like if the law tells us we can鈥檛 or it forms part of our journalistic output.
If you live in California:
We allow our advertising companies to collect a limited amount of information about you 鈥� like your IP address, device info, location and browsing data 鈥� to show you personalised advertising. Sharing this type of data can be viewed as a 鈥渟ale鈥� of 鈥減ersonal information鈥� for the purposes of the California Consumer Privacy Act 2018 (鈥淐CPA鈥�).
You can opt out of future 鈥渟ales鈥� of your personal information.
You can opt back in by changing your commercial cookies settings or any of the other measures we鈥檝e explained, and confirming your choice by continuing to use our services.
13. How does the 大象传媒 use cookies and similar tracking?
a. What are cookies and tracking technologies?
are small text files which are transferred to your computer or mobile when you visit a website or app.
There are also similar pieces of tracking information we collect.
b. Why do we use cookies and other tracking?
To do a few different things:
- to remember information about you, so you don鈥檛 have to give it to us again. And again. And again
- to keep you signed in, even on different devices
- to help us understand how people are using our services, so we can make them better
- to deliver advertising
- to help us personalise the 大象传媒 to you by remembering your preferences and settings.
- to find out if our emails have been read and if you find them useful
c. What are the types of cookies?
Some cookies are always on when you visit us, and you can鈥檛 turn them off unless you change your browser settings. We call these 鈥渟trictly necessary cookies鈥�. We use them to make sure our digital services work correctly and are meeting audience needs and interests.
We also use to make your experience more enjoyable. You can switch these on or off at any time and you can always change your mind. We鈥檒l only use them if you鈥檝e agreed.
Bear in mind there are some other cookies out there from other companies. These might track how you use different websites, including ours. For example, you might get a social media company鈥檚 cookie when you see the option to share something. , but not through us.
d. How long do cookies last?
Some are erased when you close the browser on your website or app. Others , sometimes forever, and are saved onto your device so that they鈥檙e there when you come back.
e. How do I control my cookies and tracking?
Strictly necessary cookies are always on when you visit us. On your first visit to us, we鈥檒l tell you about our other types of cookies and ask you to choose which cookies we can use. You can always change your mind .
Stopping all cookies might mean you can鈥檛 access some 大象传媒 services, or that some of them might not work properly for you.
Another way to control some tracking is in the settings on your device.
14. How will I find out about changes to this policy?
We update this policy sometimes. If we make important changes, like how we use your personal information, we鈥檒l let you know. It might be a notice, an email or a message in your app.
If you don鈥檛 agree to the changes, then you can always stop using our services, and stop giving us any more personal information. We鈥檇 be sorry to see you go.
15. How can I contact the 大象传媒?
Find out more and contact us about your rights.
For any other questions or comments about this policy contact to our Data Protection Officer:
- by email
- by post: Data Protection Officer, Regulatory Affairs, 大象传媒 Studios, 1 Television Centre, 101 Wood Lane, London W12 7FA
If you鈥檙e in the UK, please contact the 大象传媒 Public Service Data Protection Officer:
- by email
- by post at 大象传媒 Data Protection Officer, C/o DPO Team, Floor 6 C, London Broadcasting House, London, W1A 1AA
We鈥檙e regulated by the . You can also contact them for advice and support.