大象传媒

1949: News report on the Scottish Air Ambulance

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Captains Appleby and Barclay receive a phone call for an air ambulance. Immediately, the location is pinpointed and the staff prepare for flight. Before long they are airborne, flying over the Outer Hebrides in a propeller plane towards the remote island of Barra and the waiting patient.

The 大象传媒 first started to show news stories in January 1948. It followed the same format as that of the cinema newsreels; stories from around the world were shown with commentary provided by a newsreader who was not in vision. The first news programmes were transmitted twice a week, on Mondays and Fridays (with repeats on Wednesdays and Saturdays). From December 1950, this service was extended to three times a week until eventually, by June 1952, the news ran from Monday to Friday. In July 1954, Richard Baker became the first newsreader to be seen on camera.

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