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no = not / not any
C Chan from Hong Kong writes:
  In the sentences:

Hong Kong's goal: zero accidents on the road.
Hong Kong's goal: no accidents on the road.


shouldn't the plural form be changed to singular?

Hong Kong's goal: zero accident on the road.
Hong Kong's goal: no accident on the road.

Zero means no and the noun that follows it should surely be in singular form. Please answer my question.
 
 
Roger Woodham replies:
 
 
 
zero = not any
 
With countable nouns, zero is always followed by plural nouns. With uncountable nouns, the singular form is used. Compare the following:
 
Zero degrees centigrade is the same as 32 degrees fahrenheit.
We are likely to see zero growth on the stock market this year.
We are not likely to see any growth on the stock market this year.
 
no = not a / not any
 
With countable nouns, no is normally followed by plural forms. It sounds more natural and makes better sense to say:
 
It was early December and there were no leaves on the trees.
No dogs, unless they are on a lead, are allowed in the flower garden.
No road accidents were reported in Chelsea throughout August.
 
than:
 
It was early December and there was no leaf on the trees.
No dog, unless it is on a lead, is allowed in the flower garden.
No road accident was reported in Chelsea throughout August.
 
Sometimes, no may be followed by singular or plural nouns, depending on whether one is thinking of one or more than one:
 
It was 9 a.m., yet there was no policeman on duty outside the embassy.
It was 9 a.m., yet there were no policemen on duty outside the embassy.

In the Premiership last Saturday, no players were sent off.
In the Premiership last Saturday, no player was sent off.
In the Premiership last Saturday, not a single player was sent off.
 
Sometimes, it is more natural to combine singular and plural use:
 
He must lead a lonely life in that village: he has no wife and no children.
 
(A man normally has one wife, but often has more than one child!)
 
no = emphatic use
 
Note that we tend to use no, rather than not a or not any when we want to emphasise a negative idea. In the lonely man example above, no is more effective than not a / not any. Compare:
 
He must lead a lonely life: he doesn't have a wife and he doesn't have any children.
 
With subject nouns, when no is used emphatically, not a / not any are not possible:
 
No politician tells the truth all the time.
No writer has won the Booker prize more than once.
 
Note that singular use sounds more natural in these examples.
 
no collocations
 
There are a number of common nouns that normally combine with no, rather than not a or not any. Most of them are uncountable and include no amount, no time, no idea, no doubt, no reason, no need, no evidence, no problem, no way, no point, no use. Study these examples of use:
 
No amount of washing could remove the stain from the garment.
There's no time to lose. We must leave immediately.
I have no idea how you solve this problem. It's quite beyond me.
There was no doubt she had lied. All the evidence pointed to her guilt.
I've no reason to think he won't return. He needs me as much as I need him.
There's no need to cry. We can sort this out together.
She complained of chest pains but the doctors found no evidence of infection.
Can you help me with the ironing? ~ No problem. I'm not busy this evening.
Can you help me with the cleaning? ~ No way. I have to be out by seven.
There's no point in shouting. He's deaf and can't hear you.
It's no use complaining. They won't bother to answer your letter.
 
 
   
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