Measuring our performance
大象传媒 World Service is funded through a Grant-in-Aid from the Foreign and Commonwealth Office (FCO), allocated as part of the Government's Spending Review process.
大象传媒 World Service has complete editorial and managerial independence; however it reports performance against a number of measures agreed with the FCO annually as part of the accountability process.
These measures support 大象传媒 World Service's aim to be the world's best-known and most respected voice in international news, thereby bringing benefit to the UK, the 大象传媒 and to audiences around the world.
Key objectives for the current spending review period are:
- to maintain radio audience levels in an increasingly competitive market, and to increase the audience overall through the newly-launched television service in Arabic;
- to increase impact for the 大象传媒 in the Middle East by extending the Arabic television service to a full 24-hour offer;
- to launch a 大象传媒 Persian television service, to reach audiences in Iran, Afghanistan and Tajikistan.
In support of these aims, a number of targets were agreed with the FCO.
- click Target: To reach an estimated global audience on radio and/or television of at least 190 million adults weekly.
- click Target: To deliver a high-quality multimedia news service in Arabic for and about the Middle East, including a 24-hour television service.
- click Target: To deliver a high-quality multimedia news service in Persian for Iran and Afghanistan, including an eight-hour television service.
- click Target: To increase the impact of the 大象传媒's online offer through high-quality, on-demand multimedia services in key languages - 4.5 million weekly users; 60 million weekly page views (text and audio); 1.3 million weekly video views.