Awards recognition
50:50 has won multiple awards for our innovative approach to culture change:
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Gold Award 2023: Innovation in Diversity & Inclusion and 2022: Most Impactful Corporate Initiative -
Global Equality & Diversity Impact Award winner in both 2021 and in 2019 -
Shortlisted for the Inclusive Culture Initative, winner to be announced Dec 2022 -
50:50 team members have been included in the Global Diversity Lists 2020 and 2021 -
Team of the Year 2021 -
Moving the Dial in Diversity & Inclusion 2021 -
Diversity Team of the Year 2019 -
Equality, Diversity & Inclusion award 2019
The 50:50 story
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Ros Atkins shares how he started 50:50 counting back in 2017 as a month-long experiment on his 大象传媒 News programme, and how the methodology developed.
The 50:50 Project team
Lara joined the 大象传媒 as a Journalism Trainee in 2009 working on domestic and international News outlets across the 大象传媒 and at Sky News, with a focus on underserved audiences. She joined 50:50 The Equality Project in 2019, and has since rolled out the initiative鈥檚 disability and ethnicity monitoring and overseen it's growth to include over 700 大象传媒 teams and 150 external organisations. Lara is a trained mentor, Women of the Future Awards 2020 finalist, and was named one of the Top 20 professionals on the Global Diversity List 2021.
Miranda is the 50:50 Project Lead and was an Assistant Editor at Live Political Programmes based at 大象传媒 Westminster. She was involved with 50:50 from early on, increasing the number of women from political journalism on air. She has produced many TV Election Debate programmes. Recently she has been a programme output editor at Radio 4鈥檚 World at One and PM programmes and was previously an Assistant Editor at the Today programme.
Ros is the Analysis Editor for 大象传媒 News and presents the Outside Source TV programme as well as 'Ros Atkins on...' video explainers. He is the founder of 50:50 and guided the project from a month-long experiment in early 2017 to the global initiative it has become.
In the news
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Reuters, 6 September 2022
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Avenir, 8 July 2022
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Pitch, 7 July 2022
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Innovations Theatre, 28 June 2022
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The Guardian, 15 June 2022
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Utility Week, 26 April 2022
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Daily Trust Nigeria, 10 April 2022
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Current, 24 January 2022
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Talking Retail, 21 December 2021
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FIPP, 17 November 2021
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FIPP, 19 October 2021
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The Money Pages, 15 October 2021
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Fashion United, 2 September 2021
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World Association of News Publishers, 30 July 2021
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The Asahi Shimbun, 11 June 2021
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Think Italia, June 2021
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The Conversation, 5 May 2021
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EBU, 30 April 2021
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ABC, 28 April 2021
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Energy Live News, 28 April 2021
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FIPP, 23 April 2021
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emap, 22 April 2021
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Digital Context Next, 22 April 2021
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Welcome to the Jungle, 4 February 2021
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Yahoo News, 23 December 2020
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Beans Media Diary, 17 November 2020
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InterLaw Diversity Forum, 12 November 2020
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Behavioural Scientist, 9 November 2020
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The Voice, 23 October 2020
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The Telegraph, 22 October 2020
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LinkedIn News, 22 October 2020
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Broadcast, 22 October 2020
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Daily Mail, 22 October 2020
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大象传媒 expands representation drive for expert contributors 大象传媒 News, 22 October 2020
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University of Westminster, 22 October 2020
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Forward Ladies, 20 July 2020
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Forbes, 10 July 2020
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Tidal Equality, July 2020
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Inclusivity Now, Children's Media Conference, July 2020
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Inclusivity Now, Children's Media Conference, July 2020
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Women's Caf茅 podcast, 23 June 2020
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El Pais, 16 May 2020
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FIPP, 12 May 2020
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Fair Play Talks, 4 May 2020
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Press Gazette, 29 April 2020
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d&i leaders, 29 April 2020
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大象传媒 continues global expansion of the 50:50 Project to help increase female representation in the media 大象传媒 Media Centre, 29 April 2020
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Irish Times, 28 April 2020
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DerStandard, 1 April 2020
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Asahi Times, 10 March 2020
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RTBF, 21 February 2020
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Working Mums, 4 February 2020
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Medium, 19 December 2019
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Reuters Institute for Study of Journalism, 8 November 2019
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Worklife, 22 July 2019
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Harvard Business Review, 6 June 2019
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Gender Avenger, 17 May 2019
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Nieman Lab, 16 May 2019
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Washington Post, 15 May 2019
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The Guardian, 15 May 2019
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The 大象传媒 announces results of 50:50 Project which reveals big increase in female representation 大象传媒 Media Centre, 15 May 2019
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YLE, 21 January 2019
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大象传媒 Future, 17 January 2019
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Poynter, 7 December 2018
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大象传媒 seeks gender balance on expert contributors with 50:50 Challenge 大象传媒 Media Centre, 2 April 2018
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Huffington Post, 2 April 2018
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Impact Report 2022
The latest challenge results are out showing that data can effect change -
大象传媒 stories
See how 大象传媒 teams have increased representation in their content -
How it works
50:50's three core principles explained and how we tailor them -
Contact us
Want to support our efforts to increase representation? Get in touch