"50:50 is powerful because it is a simple way of using data to deliver change. While there鈥檚 always more to do, I am very pleased to see that fair representation has improved significantly at the 大象传媒."
Our Sixth 50:50 Challenge
April 2024 is the sixth year of published results from the 50:50 Equality Project, the international benchmarking scheme in diversity in content which started in the 大象传媒 newsroom. 470 teams across TV, radio, online and digital in the divisions of News, Content and Nations shared their data . 48% of those programmes achieved 50% women in their content in March. Around 350 teams are now also measuring ethnicity and disability representation, cementing further progress on their targets in this area. The number of teams signed up to 50:50 in the 大象传媒 has increased to 760.
Currently 50 External organisations also use the 50:50 methodology, including other public broadcasters and media organisations. This year 20 of them shared their data for the third year. 38% of them achieved 50% of women in their content in March.
Consistency Challenge 2024
We look forward to continuing to expand the project with new teams joining all the time and increased engagement each month.
50:50 Stories
50:50 Global Network
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Our Partners
Amplifying the impact of the 50:50 Project -
A 50:50 Future
Showcasing students' diverse creativity and work
Beyond Gender
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Diversity Monitoring
How 50:50 is expanding to monitor disability and ethnicity -
Reframing Disability
Find out more about our partnership with Media Trust -
Supporting change
Explore how tools can increase representation
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It all started at the heart of the 大象传媒's London newsroom -
50:50 Festival
Watch our 2022 Report Launch and 50:50 Festival sessions -
Previous Reports
Past results showing that data can effect change -
Contact us
Want to find out more? Get in touch