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To celebrate the launch of the 2021 Impact Report, the first ever 50:50 Festival was held in April. It brought together some of the thousands of people taking part in the 5050 Project to explore the challenges in achieving fair representation and share the keys to success. 

Watch the events and hear from teams across the ´óÏó´«Ã½, as well as external partners including ABC Australia, Voice of America and PwC, below.

50:50 Impact Report Launch

Hosted by the ´óÏó´«Ã½ on 22 April 2021

´óÏó´«Ã½ Director of Creative Diversity June Sarpong hosts this special launch event featuring the ´óÏó´«Ã½ Director-General Tim Davie and a review of the key findings and statistics from the 2021 Impact Report.

Reframing Disability

Hosted by The Media Trust on 19 April 2021

This panel discussed the Reframing Disability project and how disability awareness training is helping ´óÏó´«Ã½ News content-makers to overcome biases and barriers, to move the dial on disabled people’s representation in media.

Hosted by Chris Pike, Media Trust and featuring Sean Dilley, ´óÏó´«Ã½ Correspondent and Reframing Disability Lead; Su-Mei Thompson, CEO Media Trust; Sharmin Rahman, ´óÏó´«Ã½ Senior Resourcing Advisor and Reframing Disability Lead; Darby Dorras, Executive Producer Somethin' Else; Matthew Campbell Hill, Health Tech advisor and athlete.

Making Monitoring Count

Hosted by the VOA on 19 April 2021

This session takes us on a journey to international news rooms where we discussed what it is like rolling out 50:50 outside the UK, exploring both challenges and benefits and why it has value for those involved.

Hosted by Gary Butterworth, VOA Program Manager and featuring Nina Goswami, ´óÏó´«Ã½ Creative Diversity Lead; Geertje Bal, Journalist and VRT 50:50 Lead; Dmitrii Vershinin, VOA Producer; and Toun Okewale Sonaiya, CEO Women Radio WFM Nigeria.

50:50 Outside of the Media

Hosted by the ´óÏó´«Ã½ on 20 April 2021

This session focuses on non-media industries who are challenging their teams to increase representation through the 50:50 Project. Panellists discuss specific challenges and commonalities faced across different industries. It looks at successes to date and how we can share best practice as well as getting insight into what is really driving this change through.

Hosted by Angela Henshall, 50:50 External Partners Manager and featuring William Boss, Partner, Addleshaw Goddard LLP; Hannah Audino, Economist, PwC; Clare Parsons, Chair and co-founder, Lansons PR; and Jon Cronin, Head of Broadcast and Content, Lansons PR.

Making 50:50 Sing in Music

Hosted by the ´óÏó´«Ã½ on 20 April 2021

Our panel for this session tackled some of the biggest questions about representation in the music industry - how new voices and different perspectives are so important on and off the stage.

Hosted by Nina Goswami, ´óÏó´«Ã½ Creative Diversity Lead and featuring Millie Carter, ´óÏó´«Ã½ Music Introducing; Hayley Clarke, Somethin' Else; and Maxie Gedge, PRS Keychange.

Ethnicity Monitoring: The Australian Way

Hosted by ABC Australia on 21 April 2021

ABC Australia share some tips and best practice on how they have rolled out 50:50, including ethnic minority representation. They will share their challenges and how they have overcome them.

Hosted by Lara Joannides, 50:50 Project Lead, and featuring Emma Pearce, 50:50 Equality Co-Lead, ABC News; and Gavin Fang, ABC News' Head of Network and Newsgathering.

Universities Round Table

Hosted by Association for Journalism Education on 21 April 2021

The 50:50 Project has been working with Universities across the UK. Students from Falmouth and Westminster tell us more about how they have been involved. Their work, and that from University of the West of the Scotland, is also showcased.

Hosted by Margaret Hughes, Senior Lecturer in Journalism at the University of West Scotland and featuring Johnny Greatrex, Senior Lecturer for Journalism at Nottingham Trent University; Star McFarlane, Falmouth University student and 50:50 Pitch producer/reporter; Alex and Emilia, third-year students at Nottingham Trent University; and Olivia Otts, Westminster University student and 50:50 Pitch producer. 

50:50 and The Young Reporters

Hosted by ´óÏó´«Ã½ Young Reporter on 22 April 2021

How do young people feel about how they are represented in the media? The ´óÏó´«Ã½ and Channel 4 answer questions from 16-25 year olds who wanted to know about how content-makers are tackling issues that affect them.

Hosted by Chanise Evans, ´óÏó´«Ã½ Digital Journalist, featuring Neila Butt, Channel 4 Creative Diversity Lead for the Nations and Regions; Anthony Browne, ´óÏó´«Ã½ Scotland Digital Production Lead; and Nina Goswami, ´óÏó´«Ã½ Creative Diversity Lead.