大象传媒

Following confirmation from the 大象传媒 Executive that they will put proposals to the 大象传媒 Trust to close 大象传媒 Three as a broadcast TV channel in autumn 2015, the 大象传媒 Trust has issued the following statement:

"The Trust's priority will be to listen to the views of audiences as we consider proposed changes to 大象传媒 Three and other services.

"Any major changes to existing 大象传媒 services require approval from the Trust. In this case, we expect to conduct a public value test, including a public consultation, so licence fee payers will have the opportunity to have their say in the process."

When the Executive Board proposes significant changes to the UK public services, the Trust, in its regulatory role, must subject them to full and public scrutiny through a Public Value Test (PVT).

A Public Value Test has four stages:

1. An assessment of the likely public value of the proposal, carried out by the Trust
2. A market impact assessment, carried out by Ofcom, which assesses the extent of any likely impact on markets relevant to the proposed change
3. The Trust considers and publishes the outcome of both assessments, and reaches provisional conclusions regarding the proposed change
4. The Trust consults on the provisional conclusions before reaching a final conclusion on the proposed change.

Notes to Editors

• The Trust has conducted four PVTs to date: Proposals for local video (2009); Gaelic Digital Service (2008); HD TV (November 2007); and On Demand TV (April 2007).
• The Trust did not conduct a PVT on the 大象传媒's proposal to close Radio 6 Music. This was one aspect of the 大象传媒's Delivering Quality First plans and the Trust publically consulted with audiences for their views on the DQF plans as a whole. Following consultation and analysis, the Trust rejected the case for the station's closure without any further regulatory process.