The Trust is responsible for setting the overall strategy for the 大象传媒鈥檚 commercial operations and for setting an approvals framework within which to assess commercial proposals from the 大象传媒 Executive.
The Executive is responsible for the day-to-day delivery of the commercial strategy set by the Trust. All the 大象传媒鈥檚 commercial activities must comply with the four commercial criteria set out in the 大象传媒 Agreement. They must:
fit with the 大象传媒鈥檚 Public Purpose activities
exhibit commercial efficiency
not jeopardise the good reputation of the 大象传媒 or the value of the 大象传媒 brand;
comply with fair trading guidelines and in particular avoid distorting the market.
The 大象传媒 Trust is responsible for ensuring that the 大象传媒 Executive complies with these requirements. Where specific commercial proposals fall outside the approved strategy, are of a value of over 拢30 million, or are potentially novel or contentious, specific Trust approval is required.
The 大象传媒鈥檚 biggest and most important commercial operation is 大象传媒 Worldwide.
