The Trust has agreed a set of long-term objectives for the 大象传媒 that will form the basis for the management’s quarterly reporting and for the Trust’s annual assessment of the Executive Board’s performance. Those objectives are to:
Make the most creative and distinctive output;
Innovate online to create a more personal 大象传媒;
Serve all audiences;
Improve value for money through a simpler, more efficient, and more open 大象传媒.
In addition, the Trust has identified four specific areas that it considers to be priorities for immediate action. As part of future reporting on overall performance, the Trust will expect the Executive to explain the action they are taking to address these priorities in order to demonstrate progress within the next year (or two years at the most).
These priorities are:
To improve the quality, variety and originality of new drama on 大象传媒 One (particularly in peak time).
To ensure firm control of overall headcount, including continued reductions in the number of senior managers.
To make tangible progress in reflecting better the diversity of the UK population in the 大象传媒’s workforce and its output, in particular increasing the number of women on air.
To pursue more partnerships with other cultural and creative organisations across the UK.
You can of performance against each of these priorities for 2014/15.
