大象传媒

Each year the four Audience Councils, for Northern Ireland, England, Scotland and Wales, advise the Trust on priority issues for audiences around the UK.

We have suggested the following issues to the Trust as priorities for audiences in England during the coming year.

• Consider how best to serve local audiences to address the year-on-year decline in reach and share for 大象传媒 Local Radio.
• Ensure continued investment and innovation in 大象传媒 local and regional journalism and content on television, radio and online.
• Provide programmes and services which routinely represent the interests and lives of the diverse population and audience in England.
• Encourage innovation to transform the 大象传媒’s offer and range of services for younger audiences, while continuing to provide something for all licence fee payers.