大象传媒

Each year the four Audience Councils, for Northern Ireland, England, Scotland and Wales, advise the Trust on priority issues for audiences around the UK. 锘縏he priorities agreed by the Trust for 2014/15 are as follows:

Audiences we speak with want to see the local news and factual agenda continually evolving to reflect the many ways in which society is changing.

On network news and current affairs we would like to see further comparisons of approaches to different policy issues in different parts of the UK, better reflecting the increased complexity of devolution.

We would like to see 大象传媒 Northern Ireland, and indeed the wider 大象传媒, learn from and build on the success of special events coverage

We would like to see more programmes made in Northern IReland broadcast on the 大象传媒's networks, to further contribute to the sustainability of the local creative industries, and to provide enhanced protrayal of communities and ways of life here.

We would like DAB digital radio coverage to be extended in Northern Ireland for both the UK-wide networks and 大象传媒 Radio Ulster. We would also like to see Radio Foyle being carried on DAB.

We have asked the Trust to ensure that there is an appropriate roadmap for delivery of 大象传媒 Two Northern Ireland opts on HD.

We think it is important that the 大象传媒 considers how best to include nations' and local programmes and services from the outset, when it is planning new ways for audiences to consume content.

In looking to the future, it is important that the 大象传媒’s priorities and evolving services take full account of the needs of audiences across the UK.

We also believe that the 大象传媒 needs to do more to serve younger audiences, in their teens and twenties, across different platforms and services.