大象传媒

Introduction

An infographic timeline of the history of radio

Radio has evolved dramatically since the first broadcasts in the 1920s.

As a media industry it was dominated by the 大象传媒 until the 1960s when became popular with young people.

This popularity would pave the way for to establish itself and allow the industry to develop.

Modern radio is available in various forms:

  • 大象传媒 Radio: national stations include Radio 1,2,3,4, 5 live and 6 Music. The 大象传媒 also has over 50 regional radio stations broadcasting throughout the UK. All these stations operate under the conditions of the and don't carry adverts because they are funded by the .
  • Commercial and Independent Radio: stations include Classic FM and Absolute. These stations are funded by advertising.
  • Regional Stations: these can be delivered by the 大象传媒 as well as commercial and independent radio broadcasters. For example 大象传媒 Radio London or Radio Essex, which is commercially owned by the Adventure Radio Group.
  • DAB (Digital Audio Broadcasting): Planet Rock and Magic are examples of this type of radio station.
  • Community Radio
  • Hospital and Student Radio.

Case study: 大象传媒 Radio 1

Photograph of 大象传媒 Radio 1 DJ Greg James

大象传媒 Radio 1 DJ Greg James

A radio programme's style and content will be influenced by the station identity and often by the personality of the presenter.

Programmes can be broadcast live or be pre-recorded.

For example, Radio 1 Breakfast with Greg James is a live presenter-led show which contains the expected of music, chat, guest interviews, an audience phone-in and competitions.

The show is ; this means it includes all those elements mentioned and is delivered in a spontaneous, comic way.

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