Television content
Television programmes are made either by the television broadcasters themselves or by independent production companies Something, such as a TV programme, that has been ordered by someone else. by the broadcaster.
They are produced in many A type or category of media text; TV, film, magazines, newspapers, websites and video games are all examples of genres., and these genres can also include sub-genres.
| Genre | Sub-genre examples |
| Entertainment | Quiz Show, Game Show, Talk Show |
| Drama | Soap Opera, Crime Drama, Period Drama |
| Comedy | Sitcom, Sketch Show, Satire, Stand Up |
| 颁丑颈濒诲谤别苍鈥檚 | Animation, Educational, Quiz Show, Drama |
| Factual | Consumer Affairs, Documentaries, Reality TV |
| Sport | Live Event, Highlights, Quiz Show |
| News | Evening Bulletin, Business News, Weather |
| Genre | Entertainment |
|---|---|
| Sub-genre examples | Quiz Show, Game Show, Talk Show |
| Genre | Drama |
|---|---|
| Sub-genre examples | Soap Opera, Crime Drama, Period Drama |
| Genre | Comedy |
|---|---|
| Sub-genre examples | Sitcom, Sketch Show, Satire, Stand Up |
| Genre | 颁丑颈濒诲谤别苍鈥檚 |
|---|---|
| Sub-genre examples | Animation, Educational, Quiz Show, Drama |
| Genre | Factual |
|---|---|
| Sub-genre examples | Consumer Affairs, Documentaries, Reality TV |
| Genre | Sport |
|---|---|
| Sub-genre examples | Live Event, Highlights, Quiz Show |
| Genre | News |
|---|---|
| Sub-genre examples | Evening Bulletin, Business News, Weather |
Scheduling
Scheduling is vitally important when trying to reach an audience
Broadcasters want to attract as many viewers as they can for the Any media product such as a TV programme, film, magazine, video game, newspaper, music track or album created for an audience. they produce and transmit.
For commercial stations this helps attract more advertising revenue which helps fund new content.
Scheduling choices are an important factor in securing audiences for content and are based on How much an audience liked or disliked a media text. research and audience A demographic audience profile defines groups based on things like age, gender, income, education and occupation..
These techniques include:
| Technique | Description |
| Offensive | Deliberately scheduling a show that differs to another channel's offering in the same slot e.g. airing a cookery show when a rival channel is airing a live sports event. Offensive scheduling is when a channel is confident their programme will gain higher ratings than a programme on a rival channel. |
| Defensive | Defensive scheduling is when a channel recognises a rival channel's programme will gain higher ratings and schedules a programme of minority appeal instead. |
| Pre-echo | Putting a new or less popular show on before an already popular show to attempt to gain viewers who have tuned in early. |
| Inheritance | Placing a new or less popular show after a popular show to retain viewers after the previous programme has finished. |
| Hammocking | Putting a new show in between two popular shows in the hope that the viewers will not change the channel. |
| Stripping | Scheduling a show in the same time slot every day, such as when the 大象传媒 ran a special week of Springwatch which went out at 8pm each night for one week. Another example would be reruns of an older show, as E4 did by showing old episodes of The Big Bang Theory every weekday evening from 5pm. |
| Zoning | Scheduling programmes of a similar genre one after the other on a particular channel to maintain an audience of fans of that genre. |
| Technique | Offensive |
|---|---|
| Description | Deliberately scheduling a show that differs to another channel's offering in the same slot e.g. airing a cookery show when a rival channel is airing a live sports event. Offensive scheduling is when a channel is confident their programme will gain higher ratings than a programme on a rival channel. |
| Technique | Defensive |
|---|---|
| Description | Defensive scheduling is when a channel recognises a rival channel's programme will gain higher ratings and schedules a programme of minority appeal instead. |
| Technique | Pre-echo |
|---|---|
| Description | Putting a new or less popular show on before an already popular show to attempt to gain viewers who have tuned in early. |
| Technique | Inheritance |
|---|---|
| Description | Placing a new or less popular show after a popular show to retain viewers after the previous programme has finished. |
| Technique | Hammocking |
|---|---|
| Description | Putting a new show in between two popular shows in the hope that the viewers will not change the channel. |
| Technique | Stripping |
|---|---|
| Description | Scheduling a show in the same time slot every day, such as when the 大象传媒 ran a special week of Springwatch which went out at 8pm each night for one week. Another example would be reruns of an older show, as E4 did by showing old episodes of The Big Bang Theory every weekday evening from 5pm. |
| Technique | Zoning |
|---|---|
| Description | Scheduling programmes of a similar genre one after the other on a particular channel to maintain an audience of fans of that genre. |