Wholesaler
The role of the A business that buys products in bulk from the producer, who then sells smaller quantities to retailers and/or consumers. is to buy bulk orders from the A person or company that makes something from raw materials or from an assembly of component parts. and divide them into smaller amounts to sell onto the A person or company that sells goods to the public or In business, a consumer is a person who uses a product and may also buy it..
| Costs | Benefits |
| Manufacturer will lose some profit to the wholesaler | Reduces transport costs for manufacturer as wholesalers buy products in bulk |
| Manufacturer loses control of how the product is sold and marketed | Wholesaler takes on the risk and cost of storing the stock |
| The wholesaler may damage the reputation of the manufacturer if the product is not sold correctly | Wholesaler can repackage and label product in smaller quantities meaning less work/costs for the manufacturer |
| Costs | Manufacturer will lose some profit to the wholesaler |
|---|---|
| Benefits | Reduces transport costs for manufacturer as wholesalers buy products in bulk |
| Costs | Manufacturer loses control of how the product is sold and marketed |
|---|---|
| Benefits | Wholesaler takes on the risk and cost of storing the stock |
| Costs | The wholesaler may damage the reputation of the manufacturer if the product is not sold correctly |
|---|---|
| Benefits | Wholesaler can repackage and label product in smaller quantities meaning less work/costs for the manufacturer |