Out of the pipeline promotion
How a beauty salon uses promotions to inform customers about their products
A short-term marketing strategy which aims to increase sales of a particular product or a range of products. is used to encourage customers to buy more of a product or to increase sales.
There are a wide range of promotions that a business can use to promote its products and services:
Special offers
A bargain price or extra value package. are short-term pricing strategies that businesses, especially shops, will adopt to encourage customers to buy from them.
Discounts
By offering products at a reduced price for a set period of time, a business can offer customers better value, for example 20% off the price of a brand of washing-up liquid. This can encourage customers to buy more or to buy from them rather than a rival company.
Buy one, get one free
Buy One, Get One Free (BOGOF) is a commonly used A bargain price or extra value package.. This deal is used to offer customers extra value and may encourage them to buy more or to choose one business or product over another.
Vouchers/money-off coupons
By offering customers money-off coupons it can encourage them to purchase the business's products or choose to buy from them over a rival firm.
Loyalty cards
Loyalty cards can encourage a customer to keep coming back to the same business. Most commonly, loyalty cards operate on a points-based system. The more that a customer spends in a shop, the more points are added to their loyalty card. These points can then be converted into some sort of reward, for example a discount on other products.
Free samples
Many food companies will offer A 鈥渇reebie鈥 or taster given away gratis to potential customers in shopping malls, supermarkets or other locations. as a way to let potential customers test a product. For example, supermarket shoppers will be given the chance to taste a new snack. The idea is that people will try the product and hopefully like it, encouraging them to buy.
Free gifts
Often a business will encourage customers to buy by offering a free gift with its product. For example, fast food companies give away toys with children鈥檚 meals, or some products include tokens in their packaging which have to be cut out and posted off in order to claim the free gift.
Competitions
A business can run competitions where customers have a chance of winning when they purchase a product. This will encourage customers to buy the product and may result in repeat custom as people want to increase their chance of winning.