Technology in marketing
E-commerce
This is the buying and selling of goods online. The marketing department can use e-commerce to reach the global market who will be able to shop 24-hours-a-day 7-days-a-week.
Internet advertising
Advertising on the internet is a cost effective way to allow a company to access a wide audience. Internet advertising can target specific A group of people who share similar characteristics and buying habits. by using customer The list of web pages a user has visited online recently. .
This can be used to send surveys or marketing materials to customers. This method of marketing is:
- quick
- cost effective
Social media
Twitter, Facebook, Instagram and Snapchat can all be used to interact with customers. Products can be advertised at any time and they allow access to a wide range of customers. Social media allows customers to:
- respond to adverts
- ask questions to the company
Desktop publishing (DTP)
An application that allows text and images to be laid out on a page. can be used to create professional looking advertisements to encourage customers to purchase products.
Text alerts
Texts can be used to inform customers of new products, special offers or promotions.
Apps
Apps can be used to give customers easier access to products and services. They can also be used to advertise products, for example 鈥榠n-app鈥 advertising when playing games.
Quick response (QR) codes
When a customer scans a QR code it will take them directly to a company website. They are often shown on promotional advertising billboards and magazines. It enables the customer to access the goods quickly and easily. This could increase sales.
