The media industry means business
Organisations within the media industries produce content with the aim of making money from our consumption. Exceptions to this would be Public service broadcasting is for the benefit of the public and not just for profit or commercial gain; the 大象传媒 is a public service broadcaster in the UK. like the 大象传媒.
However, all media organisations market and promote their content to develop and maintain an audience.
Media organisations use branding to help establish a The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience. that audiences can invest in and remain loyal to.
A brand identity will be built up over time.
It is reinforced with advertising campaigns and new products that represent the The purpose, attitude and beliefs of a person or an organisation. of the organisation.
A good example of this is Pixar who have developed a very recognisable style of animation.
Entrance to Pixar studios in California
Films like Inside Out and Finding Dory share many of the design elements of the original Toy Story movie.
Audiences have come to associate the Pixar style of animation with their brand identity and logo.
Most multinational media brands are easily recognisable by their logo, like the 大象传媒 blocks.
Sometimes a company will buy another smaller company partly to use their branding, such as when Disney bought Pixar.