The Apprentice Insider meets Edna
Edna's time on The Apprentice was littered with victories until her admirable winning streak was ended by the 'Rubbish' task. The Apprentice Insider caught up with Edna to discuss her firing, the Susie-Zoe clash, barking elephants and THOSE black gloves…
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"I was disappointed," said Edna of her firing, "but at the end of the day I thoroughly enjoyed myself. I had five consecutive wins. I felt it was a privilege to be part of the show and my time had come."
Such humility was lacking in the boardroom when it came to her academic qualifications. "I probably talked them up too much and underplayed my practical experience of working with a number of different clients," Edna admitted. "So I do regret not really talking about the 14 years of experience I actually could have brought to the table. That's my own fault."
What wasn't her fault was the constant squabbling between two of her teammates. "Some of the bickering between Susie and Zoe made me feel a little bit uncomfortable if I'm honest," sighed Edna. "I felt it was a little unfair on Susie to a large extent. Although I at times agreed with what Zoe was saying, I didn't agree with the method. I didn't agree with the tactics and the public way she was dressing Susan down. I thought that wasn't really the best way to conduct yourself in a professional manner."
As Project Manager in the App Task, Edna delivered a jawdropping presentation at Earls Court that was a major talking point for fans. "I knew nothing about apps," she stated. "It wasn't my bag at all. I probably was a bit uncomfortable up on that stage. I'm used to presenting to large audiences, and I'm very comfortable presenting, [but] the subject matter was not my forte at all. I don't know if the audience enjoyed my presentation, but I thoroughly enjoyed giving it!"
Her eyes noticeably twinkle when probed about the mesmerising handwear she deployed for the presentation. "When I put on those gloves it was just part of my outfit," she beamed. "I hadn't really given it much thought, but apparently they were trending on Twitter and there are fan pages on Facebook! There was so much attention paid to the gloves rather than my presentation – that was quite funny."
Edna was also 'appy to admit the origins of a certain hybrid beast that populated her team's product. "On the app there was an elephant that barked," she recounted. "That was a fluke and I think we managed to cover it up very cleverly by Felicity saying something about the randomness being the beauty of the app. The app wasn't great, but it did the job. It was based on a global concept and I think that was the most important thing at the end of the day."
You can see more from our chat with Edna, including her thoughts on life in the Apprentice house, by watching the video:
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What were your highlights of Edna's stint on the show? Did you love or loath her gloves? Let us know by clicking on the Comments button…
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Comment number 1.
At 11th Jun 2011, PeterPolkinghorn wrote:I think last week's comments by Karren were really on the money..she has such insight into business and business psychology. Not bad for a lady that used to sing in the Seekers. Shame she felt she had to change her name from Judith Durham though!
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Comment number 2.
At 13th Jun 2011, Brendan wrote:Isn't Tom Pellereau really where's wally in disguise??
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Comment number 3.
At 15th Jun 2011, Dr Richard Erskine wrote:Lord Sugar says "Engineers do not make businessmen". What balony! Steve Jobs was an engineer now at the head of the highest capitalised company on the planet. What about Isambard Kingdom Brunel of yesteryear? What, if we widen engineer to scientist, that Lord Sykes lead GlaxoWellcome. Better I would say than the wave of bean counters now swamping boradrooms with no knowledge of any content of the stuff of what is made. Lord Sugar should know better, insulting those in his electronic business who have made him wealthy. Shame on you!
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