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How to say: Erythropoietin

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  • 7 Sep 06, 05:02 PM

A guide to words and names in the news, from Catherine Sangster of the 大象传媒 Pronunciation Unit.

"Today's pronunciation is the drug for which sprinter Marion Jones has now tested negative - erythropoietin. The pronunciation we recommend, based on various published sources, is err-ith-roh-POY-uh-tin."

Cerys Griffiths

Sport daily


I can鈥檛 take credit for first hiring a tabloid newspaper editor to present 大象传媒 output.

nwt.gifMy colleague John Clayton at Radio Lancashire did that; Tony Livesey, the former editor of the Daily Sport, has been presenting the Breakfast show there (very successfully) for the last 15 months.

So to hire him to present North West Tonight鈥檚 sports desk twice a week was not the courageous move it might appear. He had form. (Watch his debut performance here.)

Tony LiveseyHowever, it naturally raised a few eyebrows 鈥� you can鈥檛 gloss over the fact that Tony did edit a newspaper primarily interested in sex and alien stories. However he doesn鈥檛 edit it anymore and he is a very experienced journalist, who began his career as a sports reporter.

What really sells him as a sports presenter though is his love of sport, a genuine fan who congratulates himself on being Burnley FCs fourth most famous supporter.

It鈥檚 that and his very un-presenter-like manner. Tony doesn鈥檛 interview people, he chats to them. It鈥檚 a simple difference which has proved very disarming.

Freddie Flintoff got on famously with him, one football manager was happy to natter away at a bus stop while he waited for the team coach. And he鈥檚 currently in Latvia having a chinwag with the Russian billionaire who鈥檚 bought Blackpool FC 鈥� watch on Friday to discover some truly startling revelations from that interview.

So what鈥檚 he like? Not some scary amalgam of Kelvin McKenzie and Piers Morgan that鈥檚 for sure. Tony is quietly spoken, self-deprecating, desperate to learn and terminally scruffy.
In fact we鈥檝e had no complaints yet about his association with boobs and bad headlines, just e-mails decrying his beard and bad haircut.

It鈥檚 early days yet but I believe Tony will charm the North West Tonight viewers in the same way he鈥檚 charmed the Radio Lancashire listeners. And that he鈥檒l bring a refreshing fans-eye view to our sports journalism. I may have to introduce him to a razor though.

Cerys Griffiths is editor of TV News, 大象传媒 North West

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大象传媒 in the news, Thursday

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  • 7 Sep 06, 10:19 AM

Daily Telegraph: Charles Kennedy has been asked to present a 大象传媒 Scotland programme on the 300th anniversary of the Act of Union. ()

The Guardian: A mini-series made by US network ABC and due to be broadcast on 大象传媒 Two on Sunday, The Road to 9/11, has come under fire for blaming the Clinton administration for failing to capture Osama bin Laden. ()

Daily Mail: Michael Parkinson calls for more intelligent women to be given plum jobs on TV.(No link)

Daily Telegraph: Obituary for 大象传媒 presenter Anne Gregg. ()

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