´óÏó´«Ã½

´óÏó´«Ã½ BLOGS - Douglas Fraser's Ledger
Main | Next »

A fight for survival

Douglas Fraser | 13:59 UK time, Tuesday, 11 November 2008

A new ´óÏó´«Ã½ blog is born, and I'm starting where I left off - in newspapers.

In a previous blogging incarnation, I was a journalist at The Herald, and before that wrote a whole lot of verbiage for the Sunday Herald and The Scotsman.

So if there's one business story that's personal to me, it is the plight of Scotland's newspapers.

And the recently-released market figures make me worry for my former colleagues and their titles.

ABC, the organisation that measures print media circulation, found the latest figures for papers across Britain suggest the long-term decline is gathering pace.

Only the Financial Times has put on significant numbers in the past month. Up by 5%, it's been helped by the financial crisis and lots of giveaway copies for airlines and hotels.

The sharpest falls are for the Daily Star and Sunday Sport, with average sales down 15% on last year. Forgive me if I don't shed a tear.

However, the Sunday Herald is only just behind, and that should concern anyone who cares about the Scottish media, particularly as it has the broadest international vision of any Scottish paper.

The worry is not only a 14.75% fall in average sales for May to October when compared with last year, but also that 45,176 sales is perilously low for a newspaper to remain sustainable.

The commercial bulwark supporting the Sunday Herald, at its Glasgow head office, has been its daily sister paper, and although The Herald keeps its head above 63,000, that represents a fall on last year's six-month average of nearly 8%. Ouch.

The only national daily paper across Britain that has registered a sharper fall was The Scotsman, down 9.4% on the year to 51,259. Last month, for the second time, the Edinburgh-based daily saw a fall below 50,000, and the meaningful numbers require a further 10% of those to be stripped out as giveaways.

In the Sunday market its stablemate, Scotland on Sunday, was down nearly 8% over the six month measure, to 66,000 copies.

The big sellers on the Sabbath also posted painful losses, with the Sunday Mail down nearly 7% to 475,000, and the Sunday Post dipping below the 400,000 mark over the past half year. It's not that long since it sold more than a million each week, so it's been a long fall - jings, crivvens and help its boab.

With 351,000 sales in Scotland, the once indomitable Daily Record is now outsold by The Scottish Sun - an edition of the London-based 'Current Bun' - by an average margin of 29,000.

It has long been noted that devolution, and increasing divergence for Scotland, has run counter to the fortunes of Scotland's indigenous press.

And while London-based papers are in decline throughout the UK, their Scottish editions are holding up better than Scottish-based publications.

Over the past six months, when The Times has had promotional pricing offers and has put more meat on its Scottish offering, it has put on an average 47 daily sales. Not exactly whopping, but anything out of the red is to be welcomed.

These figures matter to Scottish papers' advertisers, who want to know they are reaching consumers' eyeballs. Both Herald and Scotsman groups have been putting effort into online readership - though they are behind their London-based rivals in doing so.

The consequences for advertising revenue of such low print circulation is going to hurt badly. Don't expect the recession to make life any easier for them any time soon.

One hunch-based forecast I can offer for the upturn at the end of this downturn, whenever it comes, is that the newspaper market is going to look very different by then.

The challenge for Scotland's flagship quality papers looks a simple one - survival.

Comments

  • Comment number 1.

    With all respect to Douglas Fraser's greater knowledge, as a reader of The Herald, Scotsman, Telegraph and FT, the reason underlying the decline in sales of the main Scottish papers is the almost non-existent, nay weak, level of balanced analytical comment.

    All too often, the journalist "adjusts" the facts or adds unjustifiable weight to minor points to produce the answer he / she wants to promote. The real facts get in the way. A good current example has been the emotional over-reporting of the possibility of another offer for HBOS while giving scant coverage to comments from an investment director of Standard Life - his well-informed opinion was barely covered as it did not conform with the paper's pitch.

    By way of contrast, the FT presents many, very well informed analyses of a major issue and allows the reader to reach his / her own conclusion. Quality comment will always survive.

    A final observation - one of the standard gags is that if anyone wants to know what will be in the financial section of the Herald in two days time, all they have to do is read that day's FT.

  • Comment number 2.

    I echo the above comments except to go further. The absolute craven , sycofantic, cosseting of Labour and the constant venom and unsubstantiated lies directed at the SNP is a large part of why newspaper circulations are falling. I am afraid to say Dougie you were / are as guilty as the rest.

    No one objects to the SNP being held to account but when newspapers take it upon themselves to collaborate in trying to bring down a legitimately elected government then we have a problem ... a big problem.

  • Comment number 3.

    Does the Scottish Sun have images of pretty young ladies wearing only a sweet smile and a sporran in their Page 3 ??

    Perhaps, in these depressing times, that could be the reason it's doing so well !!

  • Comment number 4.

    Hi Douglas, I hope you are enjoying your new job.

    Now that you are away from the Herald surely you can acknowledge that the quality of journalistic output needs to improve? The political content has been quite bad and suggestions of Labour bias at these papers have been numerous.

    Standards at the Herald and the Scotsman have been very poor for quite a while now, though I have been impressed with Mike Settle and Torchuil Crichton to an extent.

    Here's hoping things improve and that the political coverage becomes fairer. If it did I would certainly buy the Herald again.

  • Comment number 5.

    "Scotland's flagship quality papers."


    Hmmmmmm, you mean quality as in impartial, unbiased, fair, even handed, investigative, scrupulous, crusading?

    Can't see anything that fits the above in Scotland...

  • Comment number 6.

    The Press & Journal is still pretty good and some of its supplements - especially Energy which comes out monthly - is excellent.

    However - I miss Business AM for its complete irreverance.

  • Comment number 7.

    The first five comments say it all.

  • Comment number 8.

    Welcome Douglas to the ´óÏó´«Ã½....

    It is a fight for survival...

  • Comment number 9.

    1. Maybe Scotland is just "over-mediaed" - with a small readership being bombarded with Scottish versions of all the national broadsheets, all the national tabloids, and the indigenous broadsheets.

    2. The facts are that both the Scotsman and the Herald (and the Press and Journal for that matter) are chronically dull. For almost everything the Herald/Scotsman writes you can get it better written and analysed online, so why bother reading them.

    3. The Scotsman and the Herald have not really done their role to challenge the political establishment at a local or national level in Scotland. Going after Wendy Alexander or David McLetchie for errors involving tiny sums of money is hardly exciting reading or cutting edge journalism when we have real issues such as health, poverty, lack of entrepreneurialism, huge levels of government employment, etc holding us back.

    4. Most journalists on Herald/Scotsman are people who will never leave Scotland so are too scared to rock the boat and thus jeopardise their future employment.

    5. Both rely heavily on their Property sections and that over reliance is going to kill them in the coming years.

  • Comment number 10.

    I'm not sure what the point of this blog is.

    Is regurgitating ABC figures insightful comment?

    Surely an opinion might be worthwhile rather than telling us what we know already?

  • Comment number 11.

    I cant help but agree with most of the above posts, i stopped buying newspapers and took to reading them online via my pda. This has allowed me to get a broader picture of Scotland ,UK ,Europe and the world and how the world views the UK, having done this you begin to see that in this global village other countrys are doing as well as the UK and in a lot of circumstances better.
    On that note France 24 news is being watched more and more as it gives a more balanced European viewpoint .

  • Comment number 12.

    'Current Bun' Surely 'Currant' ?

    Anyway, the sad news is that local papers are unlikely to survive in the medium term. Well, not if one looks at the American experience.

    Advertising is migrating to the internet, and making 'local', 'regional' or even 'national' Scottish or Welsh papers under threat.

    The Bath Chronicle has gone weekly. The London based 'Evening Standard' is having to compete with the 'free-sheets', and paid-for 'nationals' like the 'Western Mail' are changing owners.

    At least that latter one is the 'main' newspaper for Wales, so does have some power as a 'monopoly provider'. But there will, I'm afraid, need to be some rationalisation in Scotland.

    One suspects that papers like the Herald and Scotsman would do well to consider a merger, rather than fall victim to 'divide and conquer' from their competitors.

    But don't you, as a ´óÏó´«Ã½ journalist, feel some guilt for this problem yourself ? Local news is limited in amount and interest, and if the Beeb covers it to even a small extent where is the need for a customer to buy a paper ?

    Okay, the Scottish Daily Record appeals to a slightly different demographic, but isn't the Beeb 'cannibalising' some readers of at least their on-line editions ??

  • Comment number 13.

    Its a shame you didn't show the figures for, or have a link to the rest of the Scottish Dailies, like The Courier, and the P&J.

    But their not Central Belt papers, are they?

  • Comment number 14.

    Throughout the Glenrothes by-election campaign The Herald produced a series of articles specifically relating to the campaign, each article headline usually favoured one or other of the parties.

    A list of the 31 articles relating to either Labour, SNP or independence has been compiled below.

    Where possible a tiny url is also included in order to view the actual article and authenticate the accuracy of the statistic.

    A ‘bias running total’ is presented beneath each article headline, I have added to the Labour total where articles attack the SNP or independence.

    The final score shows a bias towards Labour with 21.5 articles favouring them to only 10.5 for the SNP, a ratio of over 2 : 1.

    This may go some way to explaning why sales of The Herald are plummeting.


    Here is the list:

    Interpretation of homecare costs splits parties in battle for votes
    tiny.cc/vwQdQ
    SNP 0.5
    Lab 0.5

    Salmond set to go ‘toe-to toe’ on the economy and independence
    tiny.cc/5CbJS
    SNP 1.5
    Lab 0.5

    Salmond throws down debate gauntlet to Brown
    tiny.cc/zSgJ1
    SNP 2.5
    Lab 0.5

    Premier whips up support for his candidate
    tiny.cc/EPrG5
    SNP 2.5
    Lab 1.5

    Glenrothes by-election: Labour sets out action plan
    SNP 2.5
    Lab 2.5

    Goldie warns voters against ‘passport to independence’
    tiny.cc/80jpW
    (Negative on independence, plus 1 for Lab)
    SNP 2.5
    Lab 3.5

    Glenrothes hopefuls spar ahead of poll
    tiny.cc/Sr1V9
    SNP 3
    Lab 3.5

    PM set to break convention and join campaigning in Glenrothes
    tiny.cc/d36Bl
    SNP 3
    Lab 5
    .
    ‘Party rebellion over’ as by-election date declared
    tiny.cc/rjBmV
    SNP 3
    Lab 6

    Labour's Glenrothes candidate banking on Brown's support
    tiny.cc/AaYEr
    SNP 3
    Lab 7

    Glenrothes hurdle looms as PM wins some breathing space
    tiny.cc/5G4z2
    SNP 3.5
    Lab 7.5

    Brown set to take fight to Glenrothes by-election as he puts case to public
    tiny.cc/rxXst
    SNP 3.5
    Lab 8.5

    Sarah Brown to meet voters in Glenrothes
    tiny.cc/xLDrg
    SNP 3.5
    Lab 9.5

    NHS is ‘our territory’, says Johnson as he tells SNP to run own budget
    tiny.cc/3fYg0
    SNP 3.5
    Lab 10.5

    Help for families takes centre stage as parties attempt to woo the voters
    tiny.cc/Fq1OK
    SNP 4
    Lab 11

    SNP claim Glenrothes victory would lead to action on energy bills
    SNP 5
    Lab 11

    Labour’s ‘secret weapon’ joins the campaign
    tiny.cc/G3OOj
    SNP 5
    Lab 12

    Brown to sit down and chat with the voters
    tiny.cc/BQ23n
    SNP 5
    Lab 13

    Swinney trumpets success of business rates relief scheme
    tiny.cc/MUKwS
    SNP 6
    Lab 13

    Glenrothes By-Election: Chancellor joins Labour campaign
    tiny.cc/Me1PB
    SNP 6
    Lab 14

    PM to rejoin ‘Fight for Fife’ as Salmond plans his eighth visit
    tiny.cc/XOvRY
    SNP 6.5
    Lab 14.5

    Darling and Salmond clash over £120m energy cash
    tiny.cc/UBUZx
    SNP 7
    Lab 15

    Sir Alex Ferguson urges voters to back Labour in Glenrothes
    SNP 7
    Lab 16

    Salmond accused by Goldie of putting SNP before Scotland
    tiny.cc/Lh1cO
    SNP 7
    Lab 17

    Brown back on the stump to ‘fight for every vote’
    tiny.cc/az7dA
    SNP 7
    Lab 18

    Parties launch attack on Labour
    tiny.cc/IGfuN
    SNP 8
    Lab 18

    Grant is ready for battle to go down to wire
    tiny.cc/4yDF7
    SNP 9
    Lab 18

    Sarah Brown spends another weekend knocking on doors
    tiny.cc/mK4zM
    SNP 9
    Lab 19

    Glenrothes by-election: Labour insists race is wide open
    tiny.cc/RrcS6
    SNP 9
    Lab 20

    Main players both claim victory within their grasp
    tiny.cc/CHxt9
    SNP 9.5
    Lab 20.5

    Political battle fought in the shadow of world events
    tiny.cc/zeCgU
    SNP 10
    Lab 21

    Voters choose between the Brown bounce and Salmond’s honeymoon
    tiny.cc/e7eS3
    SNP 10.5
    Lab 21.5

  • Comment number 15.

    Congrats Douglas on the debut of your blog....

    ~Dennis Junior~

Ìý

´óÏó´«Ã½ iD

´óÏó´«Ã½ navigation

´óÏó´«Ã½ © 2014 The ´óÏó´«Ã½ is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.