大象传媒

Seven types of allies

What type of ally can I be?

Creative Allies Champions will choose the type of ally they commit to being. Each organisation’s leader will also encourage their workforce to do the same, and choose an ally that has been based on process.

The Ally Track will identify the capacities that the user has to facilitate changes from the answers to the questions that the Ally Track generates.  Ultimately, these capacities will generate options for inclusive engagement that allies can select for themselves and their teams.

Text which reads:When an ally takes on the role of the Sponsor, they vocally support the work of colleagues from underrepresented groups in all contexts, but specifically in situations that will help boost the standing and reputation of colleagues.

Champion

Text which reads: When an ally takes on the role of the Champion, that ally acts similarly to the Sponsor, but does so in more public venues. Champions willingly defer to colleagues from underrepresented groups in meetings and in visible, industry-wide events and conferences, sending meaningful messages to large audiences.

Advocate

Text reading: When an ally takes on the role of the Advocate, that ally uses their power and influence to bring peers from underrepresented groups into highly exclusive circles. The Advocate recognizes and addresses unjust omissions, holding their peers accountable for including qualified colleagues of all genders, races and ethnicities, abilities, ages, body shapes or sizes, religions, and sexual orientations.

Amplifier

Text which reads: When an ally takes on the role of the Amplifier they focus on ensuring that a wide range of voices are heard. This type of allyship can take many forms, but is focused on representation within communication.

Scholar

Text which reads: When an ally takes on the role of the Scholar, that ally seeks to learn as much as possible about the challenges and prejudices faced by colleagues. It鈥檚 important to note that Scholars never insert their own opinions, experiences, or ideas, but instead simply listen and learn. Scholars do their own research to seek out the relevant information.

Upstander

Text which reads: When an ally takes on the role of the Upstander, that ally acts as the opposite of a bystander. The Upstander is someone who sees wrongdoing and acts to combat it. This person pushes back on offensive comments or jokes, even if no one within earshot might be offended or hurt.

Confidant

Text which reads: When an ally takes on the role of the Confidant, that ally creates a safe space for members of underrepresented groups to express their fears, frustrations, and needs. Simply listening to their stories and trusting that they鈥檙e being truthful creates a protective layer of support.

Discover more...

  • Reflecting our world

    Inspiring organisations around the globe to create content that fairly represents our society.
  • Making a difference

    Bringing together leaders, talent, companies and institutions all around the purpose of effective allyship.
  • Plotting the future

    Five pillars to accelerate the change needed to ensure entertainment is inclusive of all voices in the future.

Rebuild Page

The page will automatically reload. You may need to reload again if the build takes longer than expected.

Useful links

Theme toggler

Select a theme and theme mode and click "Load theme" to load in your theme combination.

Theme:
Theme Mode: