大象传媒

Social media is a powerful tool to promote your content to a broad audience and to keep the conversation going beyond the initial transmission.

• Make sure your publicity and posts hit the right note with an inclusive and authentic tone that speaks to your audience. More details about succeeding here can be found in this  diverse and inclusive social media.
• Your imagery, whether photographs, gifs, memes or video clips should be inclusive and avoid stereotypes and clichés
• Think about accessibility. Can your social media content be accessed by everyone? Are your clips subtitled? Are you using the best font for a screen reader?
• Check out this for more information about accessible social media

You can find out more, including handy checklists and practise sessions in this 大象传媒 website, Diversity & Inclusion Social Media Essentials.

It's finally happening and the press launch is here!

After all your hard work throughout the production, now is the time to do one last check to make sure nothing is forgotten and your launch truly reflects the diversity of your production.

• Check back over information about accessibility to ensure your venue works for everyone.
• If doing press screenings or Q&A sessions for the press and public, think about your host or presenter for this session. It can be a great opportunity to expand your network and connect with local or regional talent