大象传媒

大象传媒 Radio & Music has set itself a clear goal: to be the best organisation in the audio sector to work with and for. As part of this and as a radio industry first, 拢12m of its existing commissioning budget over the next three years will be invested in diverse and inclusive content.

This fund covers new programming commissioned by network radio and 大象传媒 Sounds from 2021/22 and is open to both in-house and independent production companies. To qualify commissions will need to fulfil certain criteria such as:

• including diverse stories and portrayals
• having diverse production teams and talent
• being a diverse-led company.

These initiatives target areas where 大象传媒 Radio feel they have the most work to do when it comes to representation, including ethnicity, disability and social-economic background.

June Sarpong, Director of Creative Diversity, said: 鈥淚 am proud that the 大象传媒 is accelerating the pace of change and boosting our commitment to diverse talent - with a specific focus on race, disability and class - ensuring that the creativity of some of our most underrepresented communities is unleashed and included.鈥�

She continued: 鈥淏uilding on our Creative Diversity Commitment for TV, these changes will make a huge difference to our Radio and Music teams, the wider audio industry, and what listeners can expect to hear on the 大象传媒.鈥�