大象传媒

On 11 July 1962 British television viewers saw pictures beamed live from the US via the Telstar satellite. Raymond Baxter and Richard Dimbleby were on hand to provide commentary, although the precise time of the broadcast was not known in advance. The first pictures, received in Britain just after 1am, were of the chairman of AT&T, Frederick Kappel, and of poor quality, while in France they were picked up clearly. However this landmark transmission marked the beginning of satellite broadcasting, and changed the face of telecommunications.

The technical problems of the first night were traced to a component in the Goonhilly Down aerial - specially constructed by the Post Office - that had been fitted the wrong way round. The following day's transatlantic broadcasts were much more successful, and reported to be so clear as to be indistinguishable from ordinary television. Then the first programmes were beamed the other way, from France to America. Later in the month the 大象传媒 took the lead in producing a complex outside broadcast from nine European countries to the US.

Other landmarks achieved by Telstar included the first transatlantic colour transmission, from Britain on 16 July. Today satellite technology has made the most remote parts of the world accessible.