Why must I sign in to a 大象传媒 account to use 大象传媒 iPlayer?

Without signing in, you won't be able to play programmes or choose to benefit from the personalised features that 大象传媒 iPlayer offers including adding programmes for later, getting personalised recommendations, and picking up where you left off across your devices.

We need to understand more about what people are watching to ensure we are providing something for everyone. Up until now we could only tell how many people used 大象传媒 iPlayer, but having more data like age, gender and location will ensure we鈥檙e better serving all our audience. We share some of your personal information with TV Licensing to check if you are using 大象传媒 iPlayer and to keep their database up to date.

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You won鈥檛 have to sign in every time you visit 大象传媒 iPlayer as you should stay signed in for two years on each web browser or app.听Having trouble staying signed in? Check our Why do I have to sign in every time I use 大象传媒 iPlayer? page for advice.听
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